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Active Adult Community History |
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Active Adult Communities > Business • History • Trends |
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![]() Active adult community construction decreased during the early 1970s, coinciding with the real estate slump in the United States. By the 1980s, however, the number of communities being built was once again on the rise. By the 1990s, interest in active adult communities reached record levels, resulting in the building of 50 new communities. One of the frontrunners in the active adult community business is Del Webb, who has built more than 80,000 housing units in these types of communities since the 1960s. Other big players in the business include Lennar, K. Hovnanian, Pulte Homes, and Robson Communities.
Today, active adult communities are considered small if they comprise fewer than 300 units, medium-sized if they contain 300 to 1,500 units, or large if they encompass more than 1,500 units. Generally speaking, the larger communities tend to offer more housing unit choices and package plan options. Many of the larger communities offer a full menu of recreational offerings, and some are centered around golf. The smaller communities typically offer more limited choices.
There are active adult communities in just about all price levels, from affordable to the more luxurious, which have units and amenities designed to appeal to the older affluent population. In addition, some communities are very specifically targeted to a certain niche market, whether that niche focuses on a recreation interest, affinity group, or ethnic background. Active adult communities can be classified age-restricted or age-targeted. Age-restricted communities focus their facilities and programs toward the interests of a particular age group; they do not allow children and teens. Age-targeted communities, on the other hand, can be marketed and sold to a wider variety of buyers, but they can't refuse children and teens. With the wide variety of active adult communities available throughout the United States, there's one to suit just about every need.
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